The XFL announced that they have secured a multi-year broadcast deal with Disney and ESPN. The deal is from 2023 through 2027 that includes exclusive broadcast rights for gameday content and tent events.
Split between ABC, ESPN, and even FX, the deal extends out to digital, social, and direct to consumer platforms.
As we all know, Disney is king of entertainment. Their extensive media portfolio includes ESPN, ABC, FX, Lifetime, History channel, A&E, and Marvel Studios.
XFL co-owner and Chairwoman Dany Garcia expressed the efforts made by XFL to find a partner that would honor their foundation. The goal of XFL is to continue to push the passion of football and tap into the love of the game.
Former WWE wrestler, current movie star, and owner of the XFL, Dwayne “The Rock” Johnson spoke about this being the beginning of a long-term partnership. A partnership that might include helping the XFL become a global sport.
Johnson and the XFL team have done a great job of rebranding and leading the charge to creating a sustainable league.
With that being said, the 2020 version of the XFL was ran better than the 2001 version. Unfortunately, both attempts failed to succeed.
Although, we can point to a lot of reasons why the league failed the first time. The 2020 version of the league had a global pandemic to blame. Game attendance never got to expected numbers and tv viewership overall fell.
By the last game played, the XFL managed to get around 800,000 viewers.
The third attempt at the XFL will begin in 2023.