The cat is out the bag and Apple has locked in a 10-year deal with Major League Soccer for their broadcasting rights starting in 2023.
This should come by as no surprise, many of the larger companies in the U.S. and abroad have been putting big money behind the sports industry.
Apples competitor, Microsoft, went a little deeper into Esports this year. Amazon too has been playing the broadcast rights game as well.
Amazon Prime Video secured the broadcast rights to the NFL’s Thursday Night Football. With inflation and a looming recession on the horizon, major sports league seem to be a great recession proof venture.
All in all, Apples deal with Major league Soccer speaks volumes to the growth MLS has made in recent years. Started in 1996 with only 10 teams, the league has grown to 28 from U.S. and Canada.
Although Soccer, or football, is the most loved sport in the world, in the U.S. it ranks fourth behind American football, Baseball, and Basketball.
With this deal, MLS insures that there won’t be any local blackouts for any games because Apple TV will make the games available worldwide. Providing instant access to individuals who are subscribed to Apple TV+.
Furthermore, the local and regional sports networks that have been broadcasting MLS games will end once the Apple deal starts. The MLS will be hiring broadcast teams to cover these games.